Sunday, April 25, 2010

Unsolicited Advice for Christian Sinderman

Christian Sinderman photographed by Benjamin Benschneider of the Seattle Times.

Christian Sinderman, because you have a cat and a Sonics lunch box (between the cat and the computer screen) I will give you free advice.

The people that need to know who you are likely already do.
The people that read this may form a bias against the things you do, now that they can put a name to your efforts.
Plenty of people hate Tim Eyemann, don't become Tim Eyemann by becoming the object of opposition that detracts from your product.

His next big break came when the Washington State Council of City and County Employees hired him to stop Eyman's 2001 tax-cutting initiative, I-747. Sinderman didn't succeed. He did uncover something big, though.

While poring over Eyman's financial disclosures he noticed large transfers of campaign money to another account run by Eyman and his wife. While he couldn't prove it, Sinderman's gut told him Eyman — who billed himself as a populist watch salesman — was profiting handsomely from campaign contributions.

Sinderman peddled the story to reporters who questioned Eyman's finances. Tearfully, Eyman admitted he had diverted more than $200,000 in campaign funds for personal use — and had lied in denying it.

Sinderman struck gold. The union put him on retainer, and he's remained under contract ever since. He ran a successful campaign last year against Eyman's Initiative 1033.

Republican consultant Alex Hays points out the irony: "No one has made more money on Tim Eyman than Christian Sinderman."

Sinderman says he's learned a lot from Eyman about campaign discipline and staying on message.

Eyman returns the compliment. "He always went for the jugular. That's an admirable quality . . . In the midst of a pitched battle you've got to grab them by the balls and squeeze as hard as you can."
Matchmaker Christian Sinderman gets voters to like what he likes

He is Washington state's hottest political consultant, a little-known figure with a big hand in molding policy — even changing the way we live and die.
By Bob Young, Seattle Times

You are welcome.